Advertising budgets continued the shift towards digital media where ad spends grew 34% to command 21% of the entire spending
Driven by computerized and web based gaming, the media and entertainment area became 13.4%in 2018 to achieve Rs 1.67 trillion .
Online gaming (counting dream and e-Sports) saw 52% development in gamers whose number achieved 278 million of every 2018, as per a Ficci-EY report
media Advertising spending plans proceeded with the move towards Digital media where promotion spends became 34% to order 21% of the whole spending
Advanced membership developed by over 262%, with Indians opening their satchel strings to pay for online substance. From Rs 390 crore in 2017, advanced membership incomes developed to Rs 1,420 crore in the 2018 schedule year
media Television developed at the business normal on the back of a solid act by local brands and games. Print represented the second-biggest offer of the part, in spite of being static
Promoting incomes contained 51.2% of the mop-up in 2018 and are relied upon to develop to 52.4% by 2021
Aditi Mehta 