The most popular keywords on Facebook during the week were ‘BJP’, ‘Congress’, ‘Modi’, ‘Narendra Modi’ and ‘Congress party Punjab’
Elections:Political promotion spend on Facebook, the world’s biggest online networking stage, crossed the Rs 20-crore mark in the week prompting April 27, only in front of the surveying on April 29 in the fourth period of the continuous general race.
A comparable pattern was seen on Google, where ideological groups in total spent Rs 22.39 crore as of May 2.
An examination of the Facebook information demonstrates that there was a 16.1 percent ascend over the earlier week in the promotion spend by ideological groups. As much as Rs 2.8 crore was spent on ads amid the week finishing April 27.
The web based life goliath gives week by week information on promoting on issues of a political sort and on issues of national significance. Information for India is accessible from February.
Four of the five most noteworthy spends from that point forward are from the pages which bolster the Bharatiya Janata Party (BJP) in the race. These incorporate pages named Bharatiya Janata Party, Bharat Ke Mann Ki Baat and My First Vote For Modi. BJP pages, up until now, have represented Rs 5.96 crore of the all out promotion spend; Congress pages have spent Rs 74 lakh.
The most mainstream watchwords on Facebook amid the week were ‘BJP’, ‘Congress’, ‘Modi’, ‘Narendra Modi’ and ‘Congress party Punjab’.
As indicated by Google, which makes comparable exposures, the greatest high-roller here, as well, has been the BJP. It represented the greater part the all out spend — Rs 11.6 crore.
Aditi Mehta 