Integrated within the Flipkart Video platform, launched in August, Flipkart Video Originals will be produced by well-known industry figures
Current Affairs:Walmart-claimed internet business major Flipkart is foraying into offering unique video content with the dispatch of Flipkart Video Originals.
Incorporated inside the Flipkart Video stage, propelled in August, Flipkart Video Originals will be delivered by understood industry figures. Flipkart said it will create “bespoke snackable substance” that is both portable first and intuitive.
“All the primary players are principally tied down around anecdotal substance,” said Prakash Sikaria, VP, development and monetisation at Flipkart, including that while other over-the-top (OTT) stages are centered around metropolitan focuses, Flipkart would take a gander at Tier-II and – II urban communities.
Sikaria stated, “The greater part our substance is from Tier-III towns.”
This take the Flipkart versus Amazon battle past online retail to video also. Amazon had propelled its video stage, Amazon Prime in December 2016, and has since developed a solid fan base with well known shows, for example, Made in Heaven, Mirzapur, and the ongoing Manoj Bajpayee-starrer The Family Man.
The primary maker to join Flipkart’s drive is Academy Award-victor Guneet Monga, who has gone ahead board as the official maker and keeper of short stories for the stage.
Aditi Mehta 