According to the study, there was a clear shift and increase in content consumption patterns since the onset of the lockdown
Current Affairs : Media utilization by working experts during the two months of complete lockdown has seen an ascent of 25 percent for a normal of four hours every day, expresses an examination by MICA’s Center for Media and Entertainment Studies (CMES).
Named ‘Covid-19 and Content Consumption’, the investigation additionally shows that 8.3 percent of respondents devoured over eight hours of substance day by day, even as more than 75 percent respondents favored satire as a kind during the lockdown.
Covering about 430 respondents across in excess of 60 urban areas, the examination tapped 50 percent working experts, 46.6 percent understudies, and rest including homemakers. Directed by a group drove by MICA employee Santosh Patra, head, CMES, with Leslin Bastian and three understudies from the second year of PGP including Piyush Goswami, Mohammad Salman Khan and Aakriti Ananya, the examination secured the time of April-May 2020 that checked total lockdown.
As indicated by the examination, there was a reasonable move and increment in content utilization designs since the beginning of the lockdown.
“Prior to the lockdown, about 57 percent of the individuals observed under two hours of substance, 32.7 percent expended 2-4 hours of substance and 7.5 percent devoured 4-6 hours of substance consistently. In any case, during the lockdown, there was an expansion of 25 percent – from 7.5 percent to 31.5 percent – in individuals who devoured four hours of substance every day. A significant increment in individuals devouring over eight hours of substance was likewise detailed. From 2.3 percent during pre-lockdown, this rose to 8.3 percent during the lockdown,” the investigation states.
Aditi Mehta 